Free Churn Cost Calculator

See exactly what churn is costing your company, right now.

Enter your numbers. Get an instant view of your churn exposure, what a 1% retention improvement is worth, and the 3-year revenue impact of fixing it.

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Instant calculations
Takes 30 seconds
$
Your current total ARR
$
Average annual revenue per customer
$
New logo + expansion ARR annually
$
Fully-loaded cost to acquire one customer
Gross churn rate 15%
2% (excellent) 15% (industry avg) 40% (critical)
ARR movement this year
What the numbers mean

The CS AI Workflow Design Sprint pays for itself with one prevented churn.

The Sprint is $7,500. For most companies in this ARR range, a single retained customer covers it.

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Want to know why you're churning? Score your CS operation with the free CS Maturity Self-Score →

Troy Lauer
Built by Troy Lauer
Founder, Lauer Consulting Group. 25+ years running Customer Success at growth-stage and enterprise SaaS. Now designing human-reviewed, AI-assisted CS workflows. See the work →